By Nick Stewart (PhD Student at UMass Boston, OSC Track).
You better work b#tch, you better work b#tch,
Now get to work b#tch!
Britney Spears, lyrics from her new song…you guessed it! “Work B#tch”
Through the penmanship and performance of politically pointed music or through visible endorsements of political campaigns and nonprofit organizations, celebrity entertainers have a long history of engaging in the arena of politics and social issues. In 1939, Billie Holiday made use of symbolic imagery to comment on racism and lynching through the song “Strange Fruit”. Recently, rapper Macklemore tackled issues surrounding same-sex marriage and homophobia through performance of the song “Same Love”. Marketers can attest to the power of endorsing ideas, political or not, by those with elite social status. Britney Spears is unquestionably one of the most internationally recognized entertainers alive today (both famous and infamous). Spears, oh I can’t help it, Britney, has a forthcoming album which launched a promotional single recently. Her new song “Work B#tch” has hit the airwaves.