Disney’s Magic: The Business of Organizing and Managing Culture

By David Levy.

As Stephan Manning commented in a recent blog post, many of us who attended the recent Academy of Management conference in Orlando, Florida, felt some of the discomfort of the fakeness of the place, the endless “have a magical day” greetings from overly perky staff (“castmembers”, in Disney’s Orwellian newspeak), the over-engineered physical environment of artificial beauty with an enormous carbon footprint (the steady stream of planes arriving, the acres of over-air conditioned buildings – but you save the earth if you hang up your towels!) Parallels with the TV series The Prisoner or the classic movie The Stepford Wives jump to mind (indeed in the book, the leader of the men’s club is a former Disney engineer).

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