This week, we recommend articles that touch upon organizational miscues and what they can learn from each other and a ‘Boost’ to business models.
The Occupy movement could have learned a thing or two from the Civil Rights Movement (CRM): The Occupy movement, with all its zeal and popularity, allegedly had vague goals, little political buy in and an undefined end game strategy. The CRM, in contrast, did have defined goals including equality in education, with strong political support to achieve racial equality. Essentially the CRM, according to orgtheory.net ‘s article did the occupy movement reject the civil rights movement? “was… highly bureaucratic in that they set a vast apparatus (the SCLC) to collect funds, conduct litigation, and distribute resources.” The CRM adopted a structured organizational model that served them well, whereas the Occupy movement deliberately chose to be fragmented and decentralized; perhaps to their detriment.
The Boost Revolution: What would happen if a company shared ideas with its competitors, explained its strategic thought processes on social media and gave away certain services and products? According to C.V. Harquail, this is a recipe for success. In her TED talk and on her blog , she explains the profitable virtues of becoming a Boost company, which are based on three principles: 1. Boost relationships by turning competitors into partners through a shared community of commerce. 2. Boost skills by ‘working through problems out load’ on social media to share problems and solutions. 3. Boost products through ‘compound gifting’ by giving away certain products and features. Sounds strange? Maybe, but as she points out it has worked for many companies including Etsy, Dropbox, and AirBnB.